Corporate blogging

by Richard on May 26, 2005

…and why it’s cheesy

Here’s some advice to executives who want to blog:
Don’t soft-soap your audience - they won’t believe you and the blog loses credibility.
How you really do see the broad industry (or rock music, or the local road system, or the latest Star Wars, or the last Detroit Red Wings game) might well be worth airing.
Thoughts on how wonderful the new product is and how the management team have got it exactly right in all conceivable ways ought to go straight into the cyberspace waste bin.

Sound advice.

{ 1 comment… read it below or add one }

1

db 05.26.05 at 3:33 pm

Hi.
I’m a Christian musician begging for help. If you want to know my story and maybe help, go to http://helpformusic.blogspot.com/.
Thanks, and goodbye.

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