I’m grateful to Dave Warnock for pinting this one out: Buzzwords say all the wrong things - Signal vs. Noise (by 37signals). These words especially caught my attention:
Really want to impress someone with your words? Then either 1) be direct/clear or 2) shut up. Anyone worth impressing will respect you for saying less a lot more than theyâ€™ll respect you for using big words that donâ€™t actually say anything.
Preachers take note!