The difficulty with the pro-marketing arguments, however, is the failure to recognize that marketing is not a values-neutral language. Marketing unavoidably changes the message—as all media do. Why? Because marketing is the particular vernacular of a consumerist society in which everything has a price tag. To market something is therefore to effectively make it into a branded product to be consumed.
That’s a particularly provocative quote from a long article - you really need to read the whole thing. Of course, not everyone will agree with him. The folk at ChurchMarketingSucks certainly don’t, and they’ve responded with their take on what’s wrong with the article
We can’t help but look at Christ as a consumer option; there is such a high price for a life with Him. Each church must communicate that it has a greater value on Sunday mornings than sleeping in. It has to communicate that being a member of their body is more valuable than chasing the pleasures of the world. Going to church on Sunday morning is a consumer option just like sleeping in or going out to breakfast
My take on this will have to wait - a busy day ahead…