Christmas advertising

by Richard on December 17, 2009

via The Guardian

A New Zealand church has sparked outrage by erecting a billboard depicting Mary and Joseph lying semi-nude beneath the sheets.

In an unorthodox take on the Christmas tale, the billboard depicts a forlorn Joseph and Mary looking to the sky with a caption which reads: “Poor Joseph. God is a hard act to follow.”

The St Matthew-in-the-City church said it wanted to inspire people to talk about the Christmas story.

But within five hours of the billboard going up in downtown Auckland a man was standing on his car roof painting over the raunchy image.

Archdeacon Glynn Cardy said the church meant to challenge a fundamentalist interpretation of Christ’s birth.

{ 3 comments… read them below or add one }


Kim 12.17.09 at 9:59 pm

Now that is a great ad - with feminist edge and a theological spark. And it’s funny.


Richard 12.17.09 at 10:02 pm

I had a bit of an idea that this might appeal to you Kim.


Pam 12.17.09 at 10:23 pm

I can imagine my (Anglican) minister having a seizure over this! I think it is amusing but just how non-believers would interpret it is another thing.

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