As a marketing opportunity of course. So says Rick Warren : Use Easter to Break a Growth Barrier
Leverage the day. Make sure you’re putting your best foot forward that weekend. Promote Easter as much as possible and then make sure you’re ready for the people when they come.
Also, give people something for their heart, for their head, and for their hand. Give them inspiring music for their heart. Give them a practical message for their head. And you put something in their hand they can take home.
Finally, start a series at Easter. This will encourage your Easter guests to come back the next week because they want to hear what’s next in the series. Pick something that connects with your community. You know what they’re dealing with. Tell them what the Bible says about it and provide practical help.
This Easter can be huge for your church. It can be just what you need to take your church to the next level.
I found this via Chaplain Mike, who comments
The greatest day in the Christian year, the greatest event in history has become an opportunity for a “practical message” that will pack ‘em in and keep ‘em coming back and help you overcome a dreaded “attendance barrier.”
Words fail me.